With vintage and retro coming back into fashion, the counterfeiting of shirts is also on the rise. Today we’ll take a look at some of the most counterfeit football kits on the market, and the ways to identify them when shopping online.
The majority of the most popular, and counterfeit football kits are anywhere from 20 to 30 years old, and there are very few of these originals in circulation. If you are lucky enough to find them, then they’ll be for sale at anything between £200 and £300, at minimum.
In partnership with Back Four Brand Protection, we’ve had the good fortune to identify some of the most counterfeited shirts currently available on the market. If you’re shopping for a shirt, or stumble across a gem on Ebay, be sure to first check this list before shelling out on your kit:
- Holland 1988
- Germany Home 1990
- France Home 98/00
- France 2006
- Mexico 1998
- Fiorentina Home 98/99
- Parma Home 99/00
- Barcelona Home 95/97
- Arsenal Away 91/93
- Nigeria Away 94/95
- Manchester United Third 93/95
- Arsenal Home 98/99
- Liverpool Home 93/95
- Napoli 87/88
- Manchester United Home 98/99
- Manchester United Away 90/92
So how do you know if you’ve found a gem, or stumbled on a fake? Here are our tips to make sure you’re not swindled in a sale:
Bulk Sizing & Availability
Any vintage shirts available in bulk, and in multiple sizes are most likely fake.
Price Points & Sales Platform
If the sales price is between £20 to £35, then it’s a good indicator it is fake. Be sure to also check where you’re purchasing. While eBay and Depop is questionable, if it’s on DHGate, it’s definitely a fake.
Swing tags & Packaging
There are very few original copies of popular retro styles with brand new packaging and swing tags. The majority have been worn at some point and are vintage. Therefore, those selling shirts with brand new swing tags and in poly bags are likely to be fake too.
For adidas products, if the shirt has a swing tag and on the UPC barcode sticker there is a comment ‘Adidas JSY’ this is an indicator of a fake.
If the product comes in a polybag and on the polybag there is a empty rectangular space (which is where there should be a UPC barcode sticker) it’s a fake.
Those products which have a swing tag, but no UPC barcode sticker on the reverse, are counterfeit.
Counterfeits tend to come from Asia, in particular China and Thailand, so look out for stock coming from here.
So how do you make sure you’re buying the real deal? Firstly, be sure you’re buying for a reputable platform, like FutbolMarkt – which verifies all the shirts listed on the platform.
If you want a headstart, you can also try our Authenticity Checker as guidance.
Above all, be aware of small details, pricing and inventory location. The world of football shirts is swamped with counterfeits, be sure to read more in our Anticounterfeiting section to stay up-to-date!