Real Madrid Kit History: The Road to Becoming Los Blancos

Arguably the most successful football club in the world, the undisputed Kings of Europe with 13 Championships and the only team to have successfully defended their UEFA Champions League title, not once but twice in a row, Real Madrid are a team with a great history and a kit that has always been recognized globally.

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Since the club was founded on the 6th of March 1902, the team has worn an all-white uniform. The origin of this practice coincides with the introduction of football to Madrid. To participate in a match the “primitive” players took off their regular clothes and played in their underwear: a white undershirt and white shorts. Teams wore colored bands across their chest to differentiate each other, but they fell off easily and so new uniforms had to be found. As the first club in Madrid, the Madrid Football Club retained the right to wear all-white as their uniform.

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The sole exception to this was the year 1925 when they wore black shorts in order to replicate one of the most famous teams of that time: London’s Corinthian F.C. This experiment lasted only one year though because during that season they were eliminated from the Copa del Rey (King’s Cup) by Barcelona with a 1-5 loss in Madrid and 2-0 loss in Barcelona’s stadium. Because of this the president decided that this kit brought nothing but bad luck and the team returned to their all-white uniform.

Minor changes have been made to Real Madrid’s kit through the years. Buttons were added in the early 1940’s as well as the club’s crest on the left breast. In 1947 Real Madrid became the first team in Spain to wear numbered shirts.

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The club’s crest has also changed from the first design to what we know now. It started as a simple design that featured the club’s initials “MFC” in dark blue which after a few years evolved into a more streamlined design featuring the initials inside a circle. In 1920 King Alfonso XIII granted the club his royal patronage in the form of a title: Real Madrid. and the king’s crown was also added to the logo. During the civil war all the royal symbols were eliminated and the crown in the logo was removed and replaced by a dark mulberry band of the region of Castille. After the end of the war the crown was restored and the mulberry band was retained while also making the crest full color.

Cristiano Ronaldo’s Sponsorships: Behind CR7’s Big Deals

Five-time FIFA Ballon d’Or winner, UEFA Best Player in Europe winner, four-time Champions League winner, four-time FIFA World Club winner – who else but “Cristiano Ronaldo dos Santos Aveiro”.

Widely acknowledged as one of the best players of our time, he has proved his worth a countless number of times. In the footballing world, Ronaldo is synonymous with football – from Sporting Lisbon, to a record-breaking six years with Manchester United, an imperious time and trophy-laden Real Madrid, and now all the way to Italy with Juventus where he already has a total of 15 goals and 8 assists in just 24 appearances.

But we are not here to talk about his records or titles, instead we are going to focus on the most marketable athlete in the world.

The Portuguese captain has had in a long-term, 15 year relationship with Nike and he has worn over 70 different editions of the mercurial boots with the famous swoosh symbol. It all began in 2003 when he was first spotted with the Nike Mercurial Vapor, the boot family he has stayed with to-date.

As a testament to his value for Nike, Ronaldo was awarded with a lifetime deal in 2016 with the sportswear giants. In a deal Nike reported to be worth around $1 billion, Ronaldo joined an elite group – the only sports stars in history that have that have garnered such deals are Michael Jordan and LeBron James (Micheal Jordan was paid over $473 million since 1993 by Nike, even though he retired in 2003).

Moving away from Nike, it is estimated that Cristiano Ronaldo makes over $108 million a year, aside from some of his other deals with some other big names like:

EA Sports – He has appeared on the famous game cover of FIFA 18 and FIFA 19 video games.

KFC – He was a KFC ambassador from 2013 to 2016, and was paid $0.75m annually. He also featured in some of their adverts.

Castrol Oil & petrol: Ronaldo became the brand Ambassador of Castrol in 2009 by signing a deal worth £8.2m for two years. He recently extended his affiliation with Castrol as he renewed his contract for £5.5m

Panzer Glass: This deal started in 2017 and still running. He makes $0.5m every year for the company to use his CR7 branding on their products.

Emporio Armani: He was paid $1.6m annually for four years. He earned a total of $4.8m from Armani.

Other deals are Herbalife, American Tourister, Egyptian Steel and others just to name a few.

When he’s not working with other brands, Cristiano is building his own brand of underwear (named after himself) – which has now expanded into different categories like sportswear, footwear, and sock collections.

The most marketable athlete on earth? Probably. Cristiano Ronaldo ladies and gentleman.

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