WE'RE ALL ABOUT AUTHENTIC

We’re developing a marketplace free of counterfeits and scammers. Here’s some of the processes and technology currently in development.

ACTIVE

Manual
Verification

Partnering with a leading anti-counterfeiting agency in the UK, we currently moderate all listings for counterfeit and fakes, removing those that fall afoul of our policy or using stock imagery. We also accept manual verification requests from our buyers.

COMING SOON

Curated
Photos

Our photography process will feature AI photo recognition that will be trained to detect aspects of the product being photographed. From the Made In imprint, to the UPC codes and badge stitching - matching all aspects with the specs of authentic products.

COMING SOON

Automatic
Authentication

We're working towards creating a listing process that will automatically verify products within certain categories. With counterfeiting become increasingly prevalent, this process will be constantly updated and improved as our product database grows.

COMING SOON

Authenticity
Ratings

Using a unique algorithm, all products will receive an authenticity rating based on the information provided by the seller. We will never handle items, however our rating will be a guideline to our buyers. Products not meeting a specific threshold will be removed.

WHAT CONSTITUES A FAKE

AND WHAT WE DON’T ALLOW

COUNTERFEIT
ITEMS

Boots and kits that are made to look like premium high-quality authentic items.

UNOFFICIAL MERCHANDISE

Items created to mimic authentic products, often missing badges or branding.

TRADEMARK INFRINGEMENTS

Items that are passed off as official club merchandise, intended to fool buyers.

WHAT ARE LEGITIMATE PRODUCTS

AND WHAT YOU CAN SELL

ELITE PRODUCTS

'Elite' or 'Player' versions of kits or boots, created for the professionals.

OFFICIAL REPLICAS

Fan items such as kits, scarves, and apparel intended for supporters.

LOW & MID-RANGE ITEMS

Official equipment, apparel & footwear created for the general public

CLUB MERCHANDISE

Products official licensed clubs, including memorabilia and household items.

OUR COMMITMENT

TO OUR USERS

We’re committed to providing a safe, fun and scam-free experience to our buyers while maintaining a fast and efficient platform for sellers to share their goods. While we can never 100% guarantee product authenticity without handling the items, we want to give our users the information to make their own informed decisions while using our platform.

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We’ll reach out to the seller and work with them to ascertain authenticity. We’ll get back to you within 24-72 hours.

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