Juventus Football Club, La Vecchia Signora (The Old Lady) from northern Italy is one of Europe’s classic teams. Legendary players such as Michel Platini, Roberto Baggio, Alessandro Del Piero, Zinedine Zidane, Filippo Inzaghi, Edgar Davids, Gigi Buffon, David Trezeguet, Pavel Nedved, Lilian Thuram, Fabio Cannavaro, Zlatan, Andrea Pirlo, and now Cristiano Ronaldo have taken the field at delle Alpi (now Allianz Stadium) wearing the iconic black and white (it: Bianconeri) striped shirt. But do you have any idea of the history behind these colors?
It all began in 1897 when the club was founded in Turin by a group of students. The original uniform that the first Juve team wore was, surprisingly, white with a black tie. They played with this plain uniform for two seasons and then, to stand out from the other teams, a pink shirt with a black tie was introduced. The father of one of the players had made the shirt but they soon faced the issue of the color fading after continuous washing. This made it necessary for the team to look for a replacement.
It was in 1903 that one of Juve’s players, Englishman John Savage, called up his contacts back in England to find new shirts in a color that wasn’t so prone to fading. Savage got in touch with a friend who lived in Nottingham and was of course a fan of local team Notts County, and he shipped out the black and white striped shirts worn by “The Magpies” (Notts County) straight. to Turin. Juve has worn those colors ever since as they consider them to be aggressive and powerful.
Changes to the kit since 1903 have been minor. In 1979 Juve added the manufacturer’s logo to the jersey (Kappa) for the first time. 20 years later they changed their shirt supplier to Lotto, then Nike and now Adidas until at least 2021.
Another element that has changed in Juve’s kit through the years has been their sponsors. They have had 14 different shirt sponsors since 1981 when they proudly wore Ariston’s logo. The latest partnership they have is with Jeep, this deal will go on until at least 2022.
So there you have it. The “Old Lady” has worn the same colors for most of their history. This iconic shirt is sure to be recognized anywhere in the world, especially now that they have Ronaldo on their ranks.
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