Juventus Kit History: Story Of The Black And White Stripes

Juventus Football Club, La Vecchia Signora (The Old Lady) from northern Italy is one of Europe’s classic teams. Legendary players such as Michel Platini, Zinedine Zidane and now Cristiano Ronaldo have taken the field at the Delle Alpi (now Allianz Stadium) wearing the iconic black and white striped shirt.

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It all began in 1897 when the club was founded in Turin by a group of students. The original uniform that the first Juve team wore was, surprisingly, white with a black tie. They played with this plain uniform for two seasons and then, to stand out from the other teams, a pink shirt with a black tie was introduced. The father of one of the players had made the shirt but they soon faced the issue of the color fading after continuous washing. This made it necessary for the team to look for a replacement.

It was in 1903 that one of Juve’s players, Englishman John Savage, called up his contacts back in England to find new shirts in a color that wasn’t so prone to fading. Savage got in touch with a friend who lived in Nottingham and was of course a fan of local team Notts County, and he shipped out the black and white striped shirts worn by “The Magpies” (Notts County) straight to Turin. Juve have worn those colors ever since – considering them to be powerful and aggressive.

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Changes to the kit since 1903 have been minor. In 1979 Juve for the first time added the manufacturer’s logo to the jersey (then Kappa). 20 years later they changed their shirt supplier to Lotto, then Nike and now Adidas until at least 2021.

Another element that has changed in Juve’s kit through the years has been their sponsors. They have had 14 different shirt sponsors since 1981 when they proudly wore Ariston’s logo. The latest partnership they have is with Jeep, this deal will go on until at least 2022.

So there you have it. The “Old Lady” has worn the same colors for most of their history. This iconic shirt is sure to be recognized anywhere in the world, especially now that they have Ronaldo on their ranks.

About the author: FBM Writer FutbolMarkt
Hot off the press. Staff FutbolMarkt writer. Getting those posts and videos out in a jiffy!

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