Fake Bournemouth Shirt

Premier League Fakes: Why You Should Never Buy Them

Premier League fakes have flooded the market in recent years. Counterfeiters have managed to replicate everything from full kits and scarves to electrical goods and everything in between.

And, let’s be honest, a lot of them look legit! To the untrained eye, some of the fake goods on offer look indistinguishable from the real. Bar the “Louis Vuitton” Liverpool shirt below, of course.

But I’m not here to pat the backs of a few crafty fakers. Instead, I’m here to tell you why you absolutely, 100% should not be buying Premier League fakes. Yes, you might save a bit of cash in the short term. But it could cost you much more in the long run. On its official website, the Premier League lists these five reasons for not buying dodgy Prem goods.

5 Reasons To Avoid Premier League Fakes


Official Premier League goods must meet safety standards. These measures have been put in place to protect you as the wearer and the people around you. By introducing fakes into your home, you could legitimately be putting yourself in danger. I’m not saying the fakes will be made of cyanide or asbestos, but they could certainly be put together with material that isn’t flame resistant.

Links to organised crime

When you spend £20 on a rip-off kit, there’s a good chance the money will go straight into the pockets of criminals. And it’s not just your Del Boy-style traders looking to make a quick buck. Terrorist groups such as Al Qaeda and Hezbollah have been known to traffic counterfeit goods to fund their activities. So don’t put that cash into the black market. You don’t know where it will end up.

No tax is paid

When you buy legit products, a portion of that purchase is sent back to the government in tax. The government then uses that cash to fund the things we need most, such as education, the health care system, smooth roads, policing. It’s essential. But those who sell fakes are much less likely to funnel a portion of their profits back into the system. Whether you mean to or not, by purchasing fakes you could be taking money away from the organisations that keep us safe and healthy.

Damages club reputation

Clubs live and die on their reputation. On the field, that’s dictated by the players and coaching staff. Off the field… well, it’s all down to brand management. That’s managed through social media, press, club websites and basically anything that the club is linked to… including its merchandise. By choosing fakes, we take the branding power away from the Premier League and its clubs and leave it in the hands of people who simply don’t care.

Takes money from clubs

Ultimately, we buy Premier League products because we’re fans of the Premier League and the clubs that play in it. We want them to last and grow, to bring the best players to the league. And for that, they need our cash. As supporters, we should be looking to support our club financially. Clubs have disappeared in the past and more will in the future. Buy legit.

Premier League Rip Offs.. Let’s See Your Worst

Have you ever bought a terrible Premier League fake? We want to see it! Post your picture to the FutbolMarkt Community.

Wash & Wear Test – Counterfeit vs Official

We put two Tottenham Hotspur shirts head to head in a battle of quality, longevity, shape, fit and colour. One counterfeit, one official. Which one kept close to the original purchase condition? We’ll let the pictures do the talking.

Shirts Unworn – Day 1

The images show that the counterfeit product is a close copy of the official shirt, although under closer inspection there are some issues with stitching and branding.

Shirts worn 10 times and washed 10 times

It didn’t take long for the counterfeit product to show its true colours. With only 10 washes the AIA logo has started to peel away. Stitching had also started to come lose around the logo and inside.

Shirts worn 15 times and washed 15 times

Once the signs of wear started to show on the counterfeit shirt – they didn’t stop. The logo completely peeled away and the ‘Authentic Nike’ badge also began to peel away from the fabric. You may also notice the fabric looks more worn.

Back Four Comments:

Counterfeiters are making products that are close copies of official products. Fact. But the Wash and Wear test shows how important it is to know how to spot a fake.
For the first few wears the Tottenham Hotspur Counterfeit shirt faired in a similar way to the official but then cracks started to appear. It’s important to look at the bigger picture with counterfeit product and not buy on impulse. Where was this shirt made, who by, in what conditions, is it fit for purpose and good value?

You can’t return a counterfeit product, you’re not protected, and your consumer rights don’t exist when it comes to fakes.

6 Insider Tips on How to Spot a Fake Football Shirt

Your club’s new kit has launched but how do you know the kit you’re looking to buy is the real deal? With so much choice available, Back Four want to make sure you’re not wasting your hard-earned cash and are continuing to support your club.

Back Four have years of experience in training law enforcement officers on how to spot a fake. Now we’re giving you full access, so you can see the warning signs, make the right decisions and stay on the right side of the law.

Back Four’s Top 6 Insider Tips

1) Price:

The biggest giveaway. Remember a bargain is never as good as it seems. If the shirt is 60% cheaper than it should be – it’s probably a fake.

Fake Football Shirt Website

The latest kit releases will never be marked-down and are generally not reduced until the full season ends.

Back Four Insider TIP: In our experience current season fakes are generally listed for around £30 when they should be £60-£70. This is the biggest clue when it comes to buying a shirt.

Wait for the official launch and look to buy from reputable retailers.

2) Quality:

Sometimes counterfeit shirts may look like-for-like, but the quality simply can’t be replicated. Look out for poor stitching, fabric quality, fit and sizing issues.

Examples of how to spot a fake

Back Four Insider TIP: Look inside the shirt at the stitching quality, particularly around the neckline and the badge. If it looks poorly made – it probably is.

Examples of how to spot a fake

The Kit manufacturer logos are printed onto the fabric with a fake, see above. It’s a cheaper way to do it, so something counterfeiters love.

Back Four Insider TIP: Look at the badges, icons and logo on the shirt. Counterfeiters will cut costs where they can, so when it comes down to attention to detail – they’re not winning any trophies.

3) Counterfeiters make Mistakes:

It won’t take too long to discover the simple (often comical) slip-ups that counterfeiters often make.

Examples of how to spot a fake

This shirt is missing the Nike ‘swoosh’ mark found on the real shirt.

Examples of how to spot a fake

A shirt made by Umbro but Puma branding on the tag – we don’t think so!

Examples of how to spot a fake

Adidas branding on an Under Armour sponsored shirt – a sure sign of a fake.

Examples of how to spot a fake

We hope die-hard Liverpool fans would spot this – a tag stating ‘home’, yet an away kit.

Back Four Insider TIP: It’s all in the detail. Ask advice from a friend or family member who may know the kits better and google the new releases to see how the kits should look – back and front!

4) Swing Tag Botch Ups

Swing tags attached to the shirt are a great indicator of a fake and one of the first we warn law enforcement teams about. Just because there is a swing tag doesn’t mean it’s genuine!

Back Four Insider TIP: First check the UPC sticker (Barcode sticker) on the tag. If there isn’t one – it’s a fake.

Fake swing tags

The UPC sticker should be exactly that – a sticker, not something pre-printed and used across all the tags.

Fake swing tags

The UPC sticker should include all wording correlating to the product. If the text is generic stating words like ‘ADIDAS JSY’ – it’s a fake.

Fake swing tags

Lastly, a size sticker is a flashing beacon for the law enforcement team – so look for this if trying to spot a fake.

Fake swing tags

Counterfeiters are lazy and looking to cut costs where they can, details like this are time consuming and add more expense. The more generic they can make the tag – the more fake shirts a tag can be used on.

5) Care Labels

Back Four Insider TIP: This is a simple one – check the care label for any numbers or marks written in pen or biro, as seen below.

Fake care labels tags

Counterfeiter factories do this as part of the counting process. 99.9% of the fake shirts we’ve seen have pen marks and it’s a clear marker for you.

6) Buy from reputable retailers:

If you want to be sure you’re buying an official product buy from a reputable retailer. You wouldn’t buy a child’s car seat from a dodgy website – so don’t put yourself at risk. Not only will the product be poorly made, in unknown conditions, by staff not working to health and safety standards – you’re also putting your card details at risk.

Official images can be stolen easily from official websites, so don’t let that con you. The shirt that turns up may not look the same.

Counterfeit retail sites

Back Four Insider TIP: When buying online look for the ‘http’ or ‘https’ at the start of the web address and the SSl certificate. Further details can be found here.
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