KitStory: Manchester City Replace Nike with Puma
Current Premier League champions Manchester City have signed a 10-year kit deal worth £650m with german company Puma, ending the 7-year relationship they had with Nike. This agreement will have the Citizens wearing Puma kits starting from next season (2019/2020). Puma are looking to grow their brand globally by signing this contract which also covers City’s operations in Australia (Melbourne City FC), Spain (Girona FC), Uruguay (Club Atlético Torque) and China (Sichuan Jiuniu FC). Most of the money will be going directly to the current leaders of the Premier League. This move comes as an effort by Puma to compete with Nike in the global sportswear market. According to brandindex.com the American sportswear giants (Nike) are currently the general the preferred brand by British consumers.
Manchester City is one of the world’s most recognized brands and pairing with them makes sense for Puma, although it comes at great financial risk. This is the second most lucrative deal in English Football, just behind the Citizens’ Manchester Derby rivals: Manchester United, who netted a £750m 10-year deal with Adidas back in 2015.
With this contract Manchester City will earn almost twice as much from their kit sponsorship than Arsenal, who also replaced Nike with Puma back in 2014 in a £150m 5-year deal that is about to come to an end this July, when the Gunners change to Adidas.
Puma is currently the kit sponsor for Borussia Dortmund (Germany), AC Milan (Italy), Arsenal (England), Olympique de Marseille (France), Borussia Mönchengladbach (Germany), Palmeiras (Brazil), Crystal Palace (England), Newcastle United (England), FC Krasnodar (Russia), Girondins de Bordeaux (France), as well as the national teams of Austria, Czech Republic, Serbia, Senegal, Switzerland, Italy, Uruguay, Ghana, Cameroon and Ivory Coast. Their modern, revolutionary designs have made their kits some of the most sought after, such as the sleeveless kit worn by Cameroon or the tight fitting shirts worn by the italian national team.Subscribe to Futbolmarkt for the latest football news!