WE'RE ALL ABOUT AUTHENTICITY

We're developing a marketplace free of counterfeits and scammers.

A marketplace where product authenticity is taken seriously.

OurAuthenticity Badges

As part of our anti-counterfeiting efforts, we assign badges to each product on our platform.

Verified

We verify all kits and boots against counterfeiting. Partnering with Back Four Brand Protection, we look at imagery and product details to ascertain product authenticity.

Information Needed

If a seller does not provide enough photos or information on a product listing, we add a placeholder verification badge while we contact the seller to fully authenticate the product.

Reviewed

We do not currently verify memorabilia and equipment. However we do hold our sellers to the same standards and verify products for legitimacy. All non-verified products get a Reviewed badge.

Manual Verification

Partnering with a leading anti-counterfeiting agency in the UK, we currently moderate all listings for counterfeit and fakes, removing those that fall afoul of our policy or using stock imagery.

Curated PHOTOS

Our photography process will feature AI photo recognition that will be trained to detect aspects of the product being photographed. From the Made In imprint, to the UPC codes and badge stitching - matching all aspects with the specs of authentic products.

Automatic Verification

We're working towards creating a listing process that will automatically verify products within certain categories. With counterfeiting become increasingly prevalent, this process will be constantly updated and improved as our product database grows.

Authenticity Ratings

Using AI algorithms all products will receive an authenticity rating based on the information provided by the seller. We will never handle items, however, our rating will be a guideline to our buyers. Products not meeting a specific threshold will be removed.

Our FeaturesPipeline

What ConstituesA Fake

COUNTERFEIT
ITEMS

Boots and kits that are made to look like premium high-quality authentic items.

UNOFFICIAL
MERCHANDISE

Items created to mimic authentic products, often missing badges or branding.

TRADEMARK
INFRINGEMENTS

Items that are passed off as official club merchandise, intended to fool buyers.

What AreLegitimate Products

  • 'Elite' or 'Player' versions of kits or boots, created for the professionals.
  • Fan items such as kits, scarves, and apparel intended for supporters.
  • Official equipment, apparel & footwear created for the general public
  • Products official licensed clubs, including memorabilia and household items.

OurCommitment

We’re committed to providing a safe, fun and scam-free experience to our buyers while maintaining a fast and efficient platform for sellers to share their goods. While we can never 100% guarantee product authenticity without handling the items, we want to give our users the information to make their own informed decisions while using our platform.

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